5 Things to Avoid When Hiring an SEO Provider

Having a difficult time deciding what SEO provider to hire? Many business owners are in the same boat. Be sure to watch out for these red flags to avoid wasting your hard-earned money.

1. Steer clear of unreasonable claims

Many companies will promise to take your website to the first page of Google in just a few days. How can they make such a guarantee? The short answer is that they’re just trying to lure you in. Don’t fall for such claims and stick to companies that tell you that rankings are never guaranteed. To learn more about SEO, click here.

2. Look at their portfolio

Don’t hesitate to ask for their portfolio before signing on the dotted line. For all you know, the company only claim to have worked with several companies. Be sure to contact the companies included in the portfolio and ask them about their experience.

3. Avoid companies that offer “secret tricks” to boost rankings

There’s no magic formula when it comes to ranking on the first page. As long as you know the basics, you can be well on your way to improving your organic rankings. Any company that claims to use secret tricks that will speed up the ranking process is simply trying to fool you.

4. Watch out for overuse of terms such as PageRank

When you hear a company repeatedly say PageRank, keyword density, domain authority, etc., then it’s best to tread carefully. What you want is a company that explains their process in simple language. Moreover, these metrics only go so far. They’re not a surefire way of measuring how difficult it is to rank for certain keywords or how long it takes to reach the first page.

5. Ask whether they have an in-house SEO team

Did you know that many companies outsource their SEO services overseas? Since the prices are cheaper in some countries, they simply outsource the job and charge a premium on top of them. Essentially, you won’t be getting your money’s worth. That’s why you must choose a SEO provider that has an in-house team of SEO specialists.

Top 4 Benefits Of SEO

Search Engine Optimization (SEO) is one of the most effective digital marketing strategies you can spend time and energy on. Because of this, a lot of businesses are beginning to take it seriously. If you aren’t, you should re-evaluate your priorities as it relates to your marketing efforts. Below, you will learn about the top 4 benefits of SEO.

Top Benefits:

1. Increasing Buying Traffic

One of the greatest benefits you will be able to get from implementing it into your marketing mix would be the ability to increase the amount of buying customers you get to your site. After all, a lot of consumers are actively using the search engines to find various products they want to purchase. Because of this, you should be looking to improve your positioning in order to get yourself more high-converting traffic to your site.

2. Improve Your Other Marketing Efforts

Another benefit that you will be able to get would be the ability to directly improve your other marketing efforts. For instance, if you are spending money on paid advertising, SEO can improve your conversion rates. This is primarily because it will improve not only your brand trust, but also the awareness in your brand. To learn more about SEO, click here.

3. Reach More Of The Market

With organic traffic, you are going to be able to reach a much larger portion of the marketplace. After all, Google is the number one most visited website. Therefore, you will be able to get your site in front of every possible person in your target market if you are ranking high enough.

As you can tell, there are plenty of benefits that you will be able to get from spending energy getting your site to rank as high as possible. If you don’t invest enough, you will quickly find your competition leapfrogging you.

2 Poor SEO Practises You Should Avoid

SEO is the gateway for successful ventures for every existing and upcoming entrepreneur. However, it is imperative that you know how to go about it, or else you end up getting unwanted results. Bad habits are attractive shortcuts, but they will impact your website negatively. Below are some of those practices that you should strive to avoid at all costs.

1. Excessive Keyword Density.

Keywords are like the backbone of any website for people in the business. It is because they are the main attraction point for visitors. However, you have to know when, how, and where to place them to avoid being irrelevant. Overusing the same word will make it dilute your content, thus scaring away your existing and new users. Although your main aim could be to improve your rankings, your content loses value making it less comprehensible. Use just the right amount to maintain your relevance.SEO can only be successful if you pay attention to the right keywords. Your marketing will go a notch higher, translating to customers bringing in money.

2. Publishing Similar Content.

The main focus of SEO is on quality and original content. Even if your website has limited information, but it is unique, you have a chance of attracting traffic. Avoid copy-pasting information from other people as it sends a negative message about your business. The excellent ranking comes about when you have quality and not quantity. Knowing your target market and what they desire will help you to stay on top of your game. Take time to research, compare what the best and the least competitors are doing, then find your own space to reach out to your clients.

Strategic planning is essential to help you stay away from such mistakes. Effective SEO requires time, and with a little guidance, you have a guarantee of staying on the right track. Check out this site as well for more information.

4 Points to Consider When Putting Together an In-House SEO Team

Whether you own a small business or a large corporation, it pays to use SEO to increase online visibility and generate targeted customers. Here are the most important factors to consider when building an in-house SEO team. Click here to learn more about SEO.

1. Learn about their SEO experience

Of course, you’d want to have team members who already have experience in SEO. Doing so cuts down your costs significantly as you wouldn’t have to train every single member about the SEO basics. If your budget permits, you can hire an expert who will lead your new team in all matters concerning your search engine rankings.

2. Consider investing in SEO training

SEO training seminars and workshops cost quite a bit of money, but they can prove to yield excellent returns in the long run. You should also consider the fact that SEO constantly evolves, so these courses should get your team up to speed about what strategies work.

3. Think about social media as well

Most companies still separate their SEO and social media departments. There’s nothing wrong with this approach, but it’s critical to ensure that both of them work in cohesion as you try to reach your business goals. This is why you might want to include a social media expert in your team as well. Doing so makes it easier to align all of your SEO efforts with your social media campaigns.

4. Be flexible

SEO is such a dynamic field that you must always be on your toes to keep up. Be sure to monitor the performance of your in-house SEO team and make changes as you see fit. For instance, you might need to hire more content marketing experts to create more compelling posts and videos about your business. Things might start slowly at first, but give it time and you might soon realize the impact of having your very own SEO team.

3 Techniques Used In Organic SEO

Organic SEO is the process of using techniques to encourage the natural evolution of increasing search engine rankings. These techniques are all in-line with search engine protocols and therefore will have no negative implications.

3 Techniques used in Organic SEO include:

1. Regular Content Addition

Search engine algorithms constantly send out bots called spiders to crawl the Worldwide Web looking for new web pages to return and be indexed. Adding content regularly therefore results in a website being crawled more often which in turn reflects positively on the ranking. It is recommended for new content to be added at least once a day to be of the greatest benefit in the form of blog posts, articles, FAQ’s, testimonials and so on.

2. Keyword Identification And Analysis

Using optimal keywords in the right way is critical to growing a search engine ranking. Identify keywords that are most likely to be entered by internet users as well as niche keywords that will set website apart from the competition. The keyword (or phrase) should be used in the title of the content as well as throughout the body – every 300 to 500 words ideally in the first and/or last paragraph. The keyword should never compromise the flow of the content and using it too often will result in penalties. Visit this site to learn more.

3. Link Building

There are three types of links – obtained links, internal links, and external links. Backlinks or internal links direct users to pages on the same website and should be used sparingly and only if relevant. External links go to other websites that provide further information – preferably authority sites on the topic or where the information was sourced from. Obtained links are contained on other websites and direct users to the website that contains the new content. All three these links are essential in allowing spiders to find new pages to be indexed.