Organic SEO is the process of using techniques to encourage the natural evolution of increasing search engine rankings. These techniques are all in-line with search engine protocols and therefore will have no negative implications.
3 Techniques used in Organic SEO include:
1. Regular Content Addition
Search engine algorithms constantly send out bots called spiders to crawl the Worldwide Web looking for new web pages to return and be indexed. Adding content regularly therefore results in a website being crawled more often which in turn reflects positively on the ranking. It is recommended for new content to be added at least once a day to be of the greatest benefit in the form of blog posts, articles, FAQ’s, testimonials and so on.
2. Keyword Identification And Analysis
Using optimal keywords in the right way is critical to growing a search engine ranking. Identify keywords that are most likely to be entered by internet users as well as niche keywords that will set website apart from the competition. The keyword (or phrase) should be used in the title of the content as well as throughout the body – every 300 to 500 words ideally in the first and/or last paragraph. The keyword should never compromise the flow of the content and using it too often will result in penalties. Visit this site to learn more.
3. Link Building
There are three types of links – obtained links, internal links, and external links. Backlinks or internal links direct users to pages on the same website and should be used sparingly and only if relevant. External links go to other websites that provide further information – preferably authority sites on the topic or where the information was sourced from. Obtained links are contained on other websites and direct users to the website that contains the new content. All three these links are essential in allowing spiders to find new pages to be indexed.