Whether you own a small business or a large corporation, it pays to use SEO to increase online visibility and generate targeted customers. Here are the most important factors to consider when building an in-house SEO team. Click here to learn more about SEO.
1. Learn about their SEO experience
Of course, you’d want to have team members who already have experience in SEO. Doing so cuts down your costs significantly as you wouldn’t have to train every single member about the SEO basics. If your budget permits, you can hire an expert who will lead your new team in all matters concerning your search engine rankings.
2. Consider investing in SEO training
SEO training seminars and workshops cost quite a bit of money, but they can prove to yield excellent returns in the long run. You should also consider the fact that SEO constantly evolves, so these courses should get your team up to speed about what strategies work.
3. Think about social media as well
Most companies still separate their SEO and social media departments. There’s nothing wrong with this approach, but it’s critical to ensure that both of them work in cohesion as you try to reach your business goals. This is why you might want to include a social media expert in your team as well. Doing so makes it easier to align all of your SEO efforts with your social media campaigns.
4. Be flexible
SEO is such a dynamic field that you must always be on your toes to keep up. Be sure to monitor the performance of your in-house SEO team and make changes as you see fit. For instance, you might need to hire more content marketing experts to create more compelling posts and videos about your business. Things might start slowly at first, but give it time and you might soon realize the impact of having your very own SEO team.