Having a difficult time deciding what SEO provider to hire? Many business owners are in the same boat. Be sure to watch out for these red flags to avoid wasting your hard-earned money.
1. Steer clear of unreasonable claims
Many companies will promise to take your website to the first page of Google in just a few days. How can they make such a guarantee? The short answer is that they’re just trying to lure you in. Don’t fall for such claims and stick to companies that tell you that rankings are never guaranteed. To learn more about SEO, click here.
2. Look at their portfolio
Don’t hesitate to ask for their portfolio before signing on the dotted line. For all you know, the company only claim to have worked with several companies. Be sure to contact the companies included in the portfolio and ask them about their experience.
3. Avoid companies that offer “secret tricks” to boost rankings
There’s no magic formula when it comes to ranking on the first page. As long as you know the basics, you can be well on your way to improving your organic rankings. Any company that claims to use secret tricks that will speed up the ranking process is simply trying to fool you.
4. Watch out for overuse of terms such as PageRank
When you hear a company repeatedly say PageRank, keyword density, domain authority, etc., then it’s best to tread carefully. What you want is a company that explains their process in simple language. Moreover, these metrics only go so far. They’re not a surefire way of measuring how difficult it is to rank for certain keywords or how long it takes to reach the first page.
5. Ask whether they have an in-house SEO team
Did you know that many companies outsource their SEO services overseas? Since the prices are cheaper in some countries, they simply outsource the job and charge a premium on top of them. Essentially, you won’t be getting your money’s worth. That’s why you must choose a SEO provider that has an in-house team of SEO specialists.